Kunech enable a world-class automotive brand to enter the African market

Precision Tune Auto Care are one of the worlds premier car servicing brands, established in the USA in 1975 and renowned for fair pricing, high quality service and maintenance work on cars and light trucks.

As part of their global expansion vision, Africa's emerging markets were seen as a key component of their growth strategies. However, bringing their successful operations to Nigeria was frought with many challenges.

Precision sought a strategic partner that shared their vision, standards of customer service, values of fairness and high level of integrity, who could not only develop a specific market within the region, but had the capability and insight to build the infrastructure required in the region.

Kunech was engaged as their partner to roll out the Precision franchise across the West Africa and Levant regions, based from our Dubai franchising offices, as a management, logistics, training and support hub.

From the initial operation site in Lekki, Nigeria, the Precision brand will be grown through wholly owned sites and franchise partnerships to cater for corporate fleets, businesses and private users of vehicles in the region.

The development plan calls for 5 sites throughout Nigeria in year one, and 6 different countries with sites open by the end of year three. The progress is already on track with buildings for all projects in Nigeria either underway or completed and interest has been agreed with more than the required number of countries.

Kunech provided the network, knowledge and insights necessary for Precision to achieve their vision in Africa. We built the supply chain infrastructure, negotiated contracts of supply for parts / consumables, equipment supply systems and training & development support.

To support Precision's growth, Kunech will provide franchisees with:

  • Franchise Development support team
  • Marketing support – developmental & materials
  • Brand development activity
  • Financial assistance / Capital
  • Logistics / Supply Chain / Trade finance
  • Training & development system
  • Recruitment pipeline / assistance

Discover the benefits of partnering with us >

        Without the tremendous support we received working with the team at Kunech, our Nigerian operation would still be on the drawing board. However, thanks to Kunech we already have a thriving local business bringing international standards of automotive care to the people of Nigeria, and together with Kunech we'll be expanding in the region in no time.